The glue. When two systems don’t natively speak, Zapier usually does the job.
Zapier is our go-to middleware — whether we need complex automation between systems or a quick integration spun up fast. We use it sparingly & intentionally: fewer, well-designed zaps that are monitored, versioned & documented, not hundreds of one-off hacks.
Stitching systems together, fixing a creaking setup or starting fresh? Send it over — we’ll be upfront about where middleware earns its keep & where it doesn’t.
