For most estate agents, letting agents & property businesses, Rightmove is one of the most important sources of new enquiries.
It is the market leader by a long margin. For many property teams, it is also the number one channel for lead generation. Buyers, tenants, landlords & investors all use Rightmove to find properties, compare options & send enquiries.
But there is one common problem.
Getting Rightmove enquiries into HubSpot is not always simple.
Without a reliable Rightmove to HubSpot integration, new leads often land in an inbox first. From there, they can be missed, delayed or forgotten. That creates a risk for any sales or lettings team, because property enquiries go cold quickly.
The problem with Rightmove enquiries
Rightmove is excellent at generating leads, but it is not always easy to move those leads into your CRM automatically.
Many businesses still rely on enquiry notification emails. These emails arrive in a shared inbox or go to an individual agent. Someone then has to copy the details into HubSpot by hand.
That creates a few problems:
- Leads are not followed up quickly enough
- Enquiries can be missed during busy periods
- Contact records may be incomplete
- Sales teams lose visibility of the full enquiry history
- Reporting becomes harder because the data is not clean
For a high-volume property business, this process can quickly become messy.
Why not just build a Rightmove API integration?
One option is to build a custom API integration between Rightmove & HubSpot.
That can work, but it is not always the best route.
A custom API build usually needs an experienced developer. That means upfront cost. It also needs testing, monitoring & maintenance. If something changes in the process, more development work may be needed.
For many property teams, that is too slow, too expensive or too complex.
The real need is much simpler: get every new Rightmove enquiry into HubSpot quickly, cleanly & automatically.
A simple annual cost per portal
Our Rightmove connection costs £295 + VAT per year, per portal.
That means the price is based on each portal connection, not each property. So whether you are capturing enquiries for one property or a large portfolio, the connection cost stays tied to the portal rather than the number of listings.
For many property teams, this makes it a much more practical option than a custom API build. You get a reliable way to move Rightmove enquiries into HubSpot without paying for heavy development work or ongoing technical maintenance.
A faster way to build a Rightmove HubSpot integration
Instead of building a full custom API integration, we use a quicker & more cost-effective approach.
We take the Rightmove enquiry notification emails & route them into mail parsing software. The mail parser reads each enquiry email, then extracts the key details from the template.
This can include data such as:
- First name
- Last name
- Email address
- Phone number
- Property address
- Message
The important part is setting up the parsing rules properly.
Rightmove enquiry emails follow a structure, but you still need the rules to be reliable. The parser must be able to pick out the right data each time, even when some fields change or messages vary.
That takes skill, but once the rules are set up correctly, the process works automatically.
How the data gets from Rightmove into HubSpot
Once the enquiry email has been parsed, the next step is to send the data into HubSpot.
To do this, we use middleware such as Zapier. The middleware takes the structured data from the mail parser & routes it into the client’s CRM.
That CRM could be HubSpot, Attio or another system. For a Rightmove to HubSpot integration, we add an extra layer to make the data more useful inside HubSpot.
Rather than only creating or updating a contact record, we send the enquiry into HubSpot as a form submission.
Why we use HubSpot forms for Rightmove enquiries
When sending Rightmove enquiry data into HubSpot, it can be tempting to simply update the contact properties.
For example, you could update fields such as name, email address, phone number & property address.
But there is a problem with that approach.
If the same contact enquires about another property later, the old property data may be overwritten. That means your team loses the historical context.
To avoid this, we create a HubSpot form with fields for the data collected from Rightmove. This could include the property address, enquiry message, first name, last name & other key details.
Then, when Zapier sends the data into HubSpot, it uses HubSpot’s Forms API to submit the enquiry through that form.
This gives the sales team a much clearer record.
Each Rightmove enquiry appears as a form submission on the contact timeline. That means your team can see exactly what was submitted, when it was submitted & which property the person enquired about at that point in time.
The benefit for sales teams
This approach gives sales teams a cleaner, more useful view of every Rightmove enquiry.
Instead of digging through inboxes or relying on overwritten CRM fields, agents can open a HubSpot contact record & see a clear timeline of activity.
They can see:
- When the Rightmove enquiry came in
- Which property the person enquired about
- What details were submitted
- Whether the same person has enquired before
- How quickly the team followed up
That makes follow-up easier. It also makes reporting more accurate.
For managers, it gives better visibility of lead flow from Rightmove into HubSpot. For sales teams, it reduces admin & helps them act faster.
Why this approach works
This solution works because it focuses on the real problem.
Most property teams do not need a complicated custom build. They need a dependable way to capture enquiries from Rightmove & get them into HubSpot without delay.
By combining mail parsing software, middleware & HubSpot form submissions, we can create a practical integration that is:
- Faster to launch than a custom API build
- Cheaper to set up
- Easier to maintain
- Reliable for day-to-day enquiry capture
- More useful for sales teams inside HubSpot
It also keeps a clear timeline of each enquiry, which is essential when contacts enquire about multiple properties over time.
Automate your Rightmove HubSpot integration
Rightmove is too important to leave to manual admin.
If new property enquiries are sitting in an inbox, they are at risk of being missed. Even a small delay can mean losing a buyer, tenant, landlord or investor to another agency.
A simple Rightmove to HubSpot integration can fix that.
By routing Rightmove enquiry emails through a mail parser, sending the data through middleware & submitting it into HubSpot as a form submission, you can capture every enquiry automatically.
With pricing from £295 + VAT per year, per portal, it is a simple way to connect Rightmove to HubSpot without the cost or complexity of a custom API build.
The result is a cleaner CRM, faster follow-up & a complete timeline of Rightmove activity inside HubSpot.