Lavida helps British buyers purchase property in Spain, combining local expertise with a streamlined buying experience for overseas investors, holiday home buyers & relocators.
The challenge
When Lavida launched, the business had strong ambition but lacked the brand, systems & marketing infrastructure needed to scale effectively.
At the time, the business operated under the name International Property Network, which felt overly corporate & failed to capture the lifestyle appeal of owning property abroad.
There were also operational challenges limiting growth:
- A basic website that lacked credibility & usability
- No CRM system for managing enquiries or tracking deals
- No structured customer journey or lead nurturing process
- No paid advertising generating consistent inbound leads
Lavida needed more than just a new website. They needed a connected brand, sales & marketing foundation capable of supporting long-term growth.
What we did
We delivered a complete transformation across branding, website development, CRM implementation & lead generation.
Brand identity & positioning
We rebranded the business from International Property Network to Lavida, inspired by the Spanish phrase “la vida” meaning “the life”.
The new identity shifted the brand away from a corporate feel towards something more aspirational, lifestyle-led & emotionally engaging.
- Developed a new brand name aligned to the target audience
- Designed a modern, clean visual identity
- Created positioning focused on lifestyle & accessibility
The result was a brand that better reflected the excitement of buying property abroad.
Website design & property integration
We designed & developed a new website that became the centre of Lavida’s online presence.
The site combined a polished user experience with powerful property search functionality.
- Integrated Spain’s property MLS via XML feed
- Enabled live, searchable property listings
- Built intuitive search & filtering functionality
- Created engaging property detail pages
This gave users a much smoother browsing experience while allowing Lavida to showcase available properties at scale.
HubSpot onboarding & customer journey design
We implemented HubSpot to give Lavida a structured, scalable sales process from first enquiry through to completed purchase.
The setup included automation, deal management, reporting & tailored user access.
- Mapped the full customer journey from enquiry to completion
- Built automated email sequences & follow-up workflows
- Created a deal pipeline covering Viewing, Offering, Conveyancing, Signing, Won & Lost
- Assigned Facebook leads automatically to the correct team member
- Provided role-based access for Spanish agents
- Built custom dashboards for lead generation & sales reporting
We also trained the Lavida team to ensure they could manage the platform confidently from day one.
Paid social lead generation
To generate demand quickly, we launched targeted Facebook advertising campaigns focused on attracting buyers interested in Spanish property.
- Generated leads at a £5.63 cost per lead
- Integrated Facebook lead forms directly with HubSpot
- Automated lead capture & follow-up
This created a consistent flow of inbound enquiries without manual processing.
The outcome
Lavida launched with a fully connected sales & marketing operation designed for scale.
The new brand identity gave the business a more credible, aspirational market presence, while the website created a significantly stronger experience for prospective buyers.
Operationally, HubSpot introduced structure, automation & visibility across the entire sales process. Leads could now be captured, assigned, nurtured & progressed efficiently through the pipeline.
The paid social campaigns delivered a strong flow of cost-effective inbound leads, helping Lavida build a healthy pipeline from launch.
Most importantly, the business now has a scalable foundation spanning branding, technology & lead generation, positioning them for continued growth in the overseas property market.
